GIDII Advocacy

Universal Health Coverage Day Campaign Plan Campaign Theme: Women's Health and Insurance in Australia
Key Message: "Australia misses the boat on UHC Day: GIDII Advocacy leads social media campaign highlighting women's health insurance gaps"

Campaign Objectives
- Raise awareness about Australia's absence from global UHC Day activities
- Highlight specific challenges in women's health insurance coverage
- Generate public discussion about universal health coverage improvements

Implementation Strategy: LinkedIn and Website Blog Campaign
- Share daily posts featuring women's health statistics
- Highlight insurance coverage gaps affecting women
- Share personal stories and case studies
- Engage with health policy experts and stakeholders
- Use hashtags: #UHCDay #WomensHealth #AusHealth
- Website Blog and new content via http://www.gidiiadvocacy.com and http://www.shattereddoco.com

Media Awareness
- Issue press release about Australia's UHC Day participation gap
- Provide data-driven insights on women's health insurance challenges
- Offer expert commentary for media interviews

Timeline
- Launch posts 8 Dec 2024 till 15 Dec 2024