GIDII Advocacy

Universal Health Coverage Day Campaign Plan Campaign Theme: Women’s Health and Insurance in Australia
Key Message: “Australia misses the boat on UHC Day: GIDII Advocacy leads social media campaign highlighting women’s health insurance gaps”

Campaign Objectives
– Raise awareness about Australia’s absence from global UHC Day activities
– Highlight specific challenges in women’s health insurance coverage
– Generate public discussion about universal health coverage improvements

Implementation Strategy: LinkedIn and Website Blog Campaign
– Share daily posts featuring women’s health statistics
– Highlight insurance coverage gaps affecting women
– Share personal stories and case studies
– Engage with health policy experts and stakeholders
– Use hashtags: #UHCDay #WomensHealth #AusHealth
– Website Blog and new content via http://www.gidiiadvocacy.com and http://www.shattereddoco.com

Media Awareness
– Issue press release about Australia’s UHC Day participation gap
– Provide data-driven insights on women’s health insurance challenges
– Offer expert commentary for media interviews

Timeline
– Launch posts 8 Dec 2024 till 15 Dec 2024