Hello advocate! Welcome to the 2025 UHC Day toolkit. We hope these resources will help you raise your voice or build your campaign.
This is your campaign, so go ahead and pick and choose the tools and messaging that suit your or your organization’s priorities. Then feel free to make them your own.
Not sure where to start? Follow the five steps below for simple advocacy ideas with big impact. If we raise our voices together, we can make the right to health a reality for everyone, everywhere.
Download the materials in other languages
Step 1: Spread the word!
This year’s campaign slogan is “Unaffordable health costs? We’re sick of it!”
For hundreds of millions of people, access to health care remains unaffordable, especially for those who are already struggling to meet other basic needs such as food, education or housing. This is unacceptable, and we won’t stand for it! In 2024 we held governments to account for their global commitments to universal health coverage (UHC). Now we’re reminding government decision-makers that behind every statistic is a valuable human life. The 2025 UHC Day campaign will push for immediate, tangible action to uphold the right to health.
How? Let’s start by challenging the status quo. It is not normal for people to miss out on or delay health care because of the cost. Or to be pushed into or further into poverty when paying for health care out of their own pockets. Unaffordable health costs are making our communities poorer and sicker. They’re worsening inequalities and holding us back on all the Sustainable Development Goals. Starting today, share the images and messages below to spread awareness of this injustice and set the foundation for our campaign calls to action.
2 billion people face financial hardship paying for health care, often instead of food, education or housing. That’s 1/4 of the world’s population!
This #UHCDay, we call on leaders to invest in #UHC to protect the right to health.
Unaffordable health costs? We’re sick of it!
More than 1/2 the world’s population still can't get essential health services. Too often, people miss out on medication or treatment because they can’t afford to pay, making our communities poorer and sicker.
This #UHCDay, let’s urge leaders to make #UHC a national priority.
When people delay care due to unaffordable #HealthCosts, they risk longer-term or more serious illness. People are less productive, and demand for long-term care or welfare support goes up.
On #UHCDay, leaders must guarantee the right to health for everyone!
For more than 1/4 the world’s population, access to health care remains an unaffordable dream.
This #UHCDay, we’re holding leaders to account and reminding them to prioritize health as a foundation for #SustainableDevelopment
Join the movement! Visit uhcday.org
Step 2: Tell your story.
More than half the world’s population still lacks access to essential health services. And a quarter of them face financial hardship when paying for health care out of their own pockets, often at the expense of food, education or housing. These numbers can be hard to grasp, but we must not forget that there are real people behind them. This UHC Day, let’s share the stories behind the data to remind leaders that these aren’t just statistics, but human lives we’re talking about.
How? If you’ve ever had to choose between paying for medicines or a visit to the doctor and other necessities, such as food, housing and education, share your story in a short video. Publish it on social media platforms and use the hashtags #HealthCostsHurt and #UHCDay so that we and other advocates can amplify it!
When we come together to share our stories, we bring social participation to life. By telling your story, you can help decision-makers understand and respond to the real challenges and needs of your community.
Join the youth capacity-building workshop on 4 November!
Make your own UHC Day 2025 graphic!
Have you struggled to access or afford health care? Have you witnessed inequity in your country’s health system? Create your own image to tell us what you’re sick of and the change you want to see.
Let’s show the world all the reasons why we need UHC.
Stay tuned for the customizable graphic!
Step 3: Call for change.
Unaffordable health costs often force families to choose between paying for medicines or a visit to the doctor and other necessities, such as food, housing and education. On the other hand, investing in UHC based on primary health care enhances health and well-being while fostering equity and social cohesion. In other words, when leaders prioritize people’s health as a foundation for national development, they lay the groundwork for sustainable progress across all sectors. This UHC Day, let’s remind leaders of what needs to be done to turn commitments into action and make health for all a reality for everyone, everywhere.
How? Share the below calls to action to remind your decision-makers that health concerns all of us, and that it is the responsibility of governments to adopt laws and budgets that guarantee the right to health for everyone, everywhere. You can also contact your decision-makers directly by sending them a letter, calling them, issuing a statement, or preparing a media release. Together we can show our leaders that the best decisions for health start by placing the voices and needs of populations at the center.
Step 4: Join forces.
Our calls to action outline what leaders can do in general to make UHC a reality, but every context is different, and the global UHC Day campaign should reflect that. When we join forces and take the time to meet and discuss with others, we can better understand local realities and the changes that will have the greatest impact on our communities, especially the most vulnerable.
Consider attending or organizing an event to connect members of your community, experts, leaders, health and care workers and other advocates. These gatherings create space for peer-to-peer learning, amplify diverse perspectives, and foster collaboration across sectors. By combining knowledge with real stories, we can inspire new ideas, build momentum towards UHC Day, and strengthen accountability.
How? Sign up for UHC Day updates on Substack, and read last year's “Get ready for UHC Day 2024!” series for a step-by-step guide to UHC advocacy and how to organize an event. When ready, add your event to the global heatmap.
Step 5: Share the movement.
We are stronger together! As UHC advocates, we understand that progress toward UHC is progress toward inclusive, peaceful and resilient societies and a foundation for meeting all of the Sustainable Development Goals. So, no matter our unique priorities, let’s show leaders that we are a unified movement and that we stand together behind the urgent need for change.
How? Use the 2025 UHC Day branding in your upcoming meetings and events and across your social media platforms. From profile pics and banners to virtual meeting backgrounds and presentation templates, we’re spoiled for choice!
UHC Day logos and brand guidelines
Profile frames
Profile pics
Banners
Zoom backgrounds
PowerPoint template
